But it’s not just brands like Rolex and Patek Philippe - the two brands that are most sought after, with astronomical prices as a result - that are in the spotlight of those in search of something not new. ![]() ![]() And, as you know, prices for vintage watches that are unique, have provenance, and come from a revered brand have risen considerably in the last few years. Watches with a long pedigree, exclusive timepieces, and rare creations from the most prestigious brands. When we speak of the vintage market here on Fratello, we often have higher-end watches in our sights. The “Vintage Youth” is streetwise and stylish. ![]() And on top of that, a vintage watch is safer to wear than a new one when they’re out and about in town. The thumb-and-screen generation, or Generation Z, craves affordable vintage watches because they fit their style and budget, for instance, but also because pre-owned watches fit into their ideas about sustainability. ![]() They feel that a carefully selected pre-owned watch fits them better, and in all kinds of ways. A new watch can do that, but for a growing number of people in their early twenties, vintage or neo-vintage is the way to go. Your phone might tell you the exact time, but it won’t tell who you are.
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